Medical and Pharmaceutical Augmented Virtual Reality Applications

FIRST SOLUTION

REMOTE AUGMENTED SURGERY

Provide in-field medical support and collaborate remotely with Augmented Reality.

When a patient undergoes surgery, they want the best team of surgeons working on their case, no matter where they are. With Augmented Reality, an experienced surgeon can now virtually transport himself to any clinical environment and visually and practically interact in an operation from start to finish while guiding and assisting a local doctor through step-by-step guided procedures.

Until yesterday, communicating and collaborating at a distance has been possible through traditional voice and multimedia systems, but today Augmented Reality can do something much more relevant and profound in the medical field. This technology allows two or more people to interact virtually remotely as if they were physically present in the same room: showing how you are going to intervene, illustrating, demonstrating, gesturing, is much more effective than any possible explanation by voice system, as people learn best through direct experience.

Experienced surgeons from all over the globe can tackle complex procedures, comparing each step and sharing their expertise without having to move remotely thanks to Augmented Reality viewers that allow sharing in real time what the operator sees in the operating room and adding three-dimensional holographic images of patients' anatomy. To be faster, more efficient and improve performance like never before.

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SECOND SOLUTION

MAGIC MIRROR FOR CONFERENCES AND TRADE FAIRS

Impress visitors at your stand with immersive, digital installations.

Engaging and attracting doctors, pharmacists and healthcare professionals to your stand at international events requires the ability to deliver highly informative, interactive and personalised entertainment experiences to your target audience. At the launch of new product lines, offering live demonstrations of how the drug works, how effective it is and how safe it is, is a challenge that is now possible.

With immersive technologies, pharmaceutical companies have the opportunity to tell the value of the product, as well as being able to demonstrate the results and direct effects of the treatment on the body. Conveying complex concepts such as the drug's action allows practitioners to positively evaluate the benefits of treatment, making product information more accessible even to less experienced patients.

We create applications with augmented digital content to effectively engage experts and patients at conferences and trade fairs. Augmented reality installations not only capture the attention of participants, but can also generate business contacts with your target audience.

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See case study: Teva Pharma

THIRD SOLUTION

AR AND VR APP FOR DRUG RECOGNITION AND AUGMENTED INFORMATION DISPLAY.

Educating through immersive visualisation of products and drugs.

In the pharmaceutical industry, attracting the curiosity and interest of physicians worldwide requires the ability to provide medical representatives and contract sales organisations with solutions that promote the uptake and use of medicines through comprehensive and accurate product information. Educating the public in the field of new pharmaceutical product lines involves a digital rethink of traditional communication tools.

Often there is a myriad of information on the package leaflet, but people are discouraged from reading it because it is indecipherable. With the help of Augmented Reality and Virtual Reality, patients can see how the medicine works in 3D before their eyes instead of reading long, boring descriptions. The technology makes it possible to recognise medicine packages through the smartphone and to insert innovative and augmented content to inform the patient in an effective and engaging way.

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See case study:

FOURTH SOLUTION

AR/VR SURGICAL TRAINING

Simulated visualization of the human body and operating theatre to train healthcare professionals on demand.

Being prepared for complex situations in the operating room requires a thorough knowledge of specific procedures and the ability to handle any complications that may arise during surgery. Nowadays, traditional training methods involving 3D-printed replicas of bones, muscles and joints limit the possibilities for doctors to actually experience real working scenarios.

As there is a huge gap between watching someone solve a problem and solving it themselves in an active and participatory way, Augmented Reality and Virtual Reality offer the trainee doctor the opportunity to learn the guidelines and case histories of interventions without time constraints and the experienced practitioner the opportunity to continue to improve his skills.

In fact, 3D holograms simulate problems and complications as often as necessary to allow practitioners to learn virtually through practice and train muscle memory to be safe and ready at decisive moments. Standardising training sessions allows surgeons to be more efficient, faster and improve performance in the operating room.

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REMOTE AUGMENTED SURGERY

MAGIC MIRROR FOR CONFERENCES AND TRADE FAIRS

AR AND VR APP FOR DRUG RECOGNITION AND AUGMENTED INFORMATION DISPLAY.

AR/VR SURGICAL TRAINING

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