VIRTUAL REALITY SIMULATOR FOR REAL ESTATE
Immersive explorable simulation to support the sales process
In the construction and real estate sector, an explorable immersive simulation provides support for the sales process and helps to demonstrate and evaluate the different options available when choosing a property and interior design, as well as the details of all aesthetic and construction elements: from finishes to furniture.
In the pre-purchase phase, virtual reality can be the decisive stimulus towards the purchase, as it is able to demonstrate the real functionality, comfort, costs and benefits of the investment, thanks to the dynamic interaction system. The customer enters virtual environments (participatory and interactive) and directly expresses preferences and interests, which translate into contextual changes to navigation in the immersive environment he is exploring.