AUGMENTED REALITY APP - VIRTUAL REALITY FOR MUSEUMS AND TOURISM
Make works of art talk with immersive technologies.
The development of museum experiences is enriched by new emotional paths that combine Art, Augmented Reality and Virtual Reality as a consequential effect of the advent of digital technology. The new generations, accustomed to interacting with technology, wish to experience unforgettable moments capable of involving them on a multisensory level; Augmented Reality and Virtual Reality enrich the display of works of art with additional information and interactive content, making the visitor an active protagonist and no longer a passive user of the experience.
In museums and city centres, many visitors already use their smartphones or tablets to take pictures, send text messages or chat. By integrating Augmented Reality into museum visits, visitors can immerse themselves in unique experiential spaces with a high emotional impact by interacting dynamically with the works of art.
Combining art and digital content allows museums and institutions to make the most of their artistic heritage by increasing the degree of involvement of citizens and tourists.