Teva Pharma

Project
Magic Mirror Teva
Client
Teva Pharma Italia
Type
UX Design, Development, 3D Modeling

GOALS

  • Engage and entertain visitors during the 21st edition of Cosmofarma Exhibition in Bologna
  • Presentation of the new Self Care product line
  • Convey in an effective and innovative way the exact action of Teva's drug on the human body


PAIN POINTS

  • Identify the most effective format to attract a large group of people to the stand simultaneously
  • Deliver a personalised one-to-one experience that would generate lasting memories for the individual visitor

SOLUTION

  • True-to-life 3D reproduction of a human organism
  • Installation of Magic Mirror solution consisting of a mirror with 46" screen and a 3D Kinect camera
  • Integration of camera and photo printing system as a Brand Reminder of the experience

RESULTS

  • On-site engagement of thousands of buyers and end consumers
  • Increased Engagement Rate on social networks during the trade fair event
  • Increased Brand Awareness with reference to the new Self Care product line

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Augmented & Virtual Reality

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Clients

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VR headset & glasses


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