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Realmore
Teva Pharma
Project
Magic Mirror Teva
Client
Teva Pharma Italia
Type
UX Design, Development, 3D Modeling
GOALS
- Engage and entertain visitors during the 21st edition of Cosmofarma Exhibition in Bologna
- Presentation of the new Self Care product line
- Convey in an effective and innovative way the exact action of Teva's drug on the human body
PAIN POINTS
- Identify the most effective format to attract a large group of people to the stand simultaneously
- Deliver a personalised one-to-one experience that would generate lasting memories for the individual visitor
SOLUTION
- True-to-life 3D reproduction of a human organism
- Installation of Magic Mirror solution consisting of a mirror with 46" screen and a 3D Kinect camera
- Integration of camera and photo printing system as a Brand Reminder of the experience
RESULTS
- On-site engagement of thousands of buyers and end consumers
- Increased Engagement Rate on social networks during the trade fair event
- Increased Brand Awareness with reference to the new Self Care product line
