GOALS

• Engage and entertain visitors during the 21st edition of Cosmofarma Exhibition in Bologna
• Presentation of the new Self Care product line
• Convey in an effective and innovative way the exact action of Teva's drug on the human body

PAIN POINTS

• Identify the most effective format to attract a large group of people to the stand simultaneously
• Deliver a personalised one-to-one experience that would generate lasting memories for the individual visitor

SOLUTION

• True-to-life 3D reproduction of a human organism
• Installation of Magic Mirror solution consisting of a mirror with 46" screen and a 3D Kinect camera
• Integration of camera and photo printing system as a Brand Reminder of the experience

RESULTS

• On-site engagement of thousands of buyers and end consumers
• Increased Engagement Rate on social networks during the trade fair event
• Increased Brand Awareness with reference to the new Self Care product line