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Project
Serravalle Designer Outlet Natale 2020
Client
Serravalle Designer Outlet
Type
AR Cinematic, AR Development, 3D Modeling, 3D Animation
Solution
Approach
GOALS
- Enrich the shopping experience during the typical Christmas season
- Engage, inspire and entertain visitors with an interactive installation
- Increase the foot traffic inside the Outlet
SOLUTION
- Installation of a cinematic XR solution in the main square of the outlet
- Use of large LED wall and setting up of the installation inside the Christmas tree
- Development of three-dimensional models of Elves and toy room
RESULTS
- Generation of thousands of interactions and shares on social networks as well as positive word of mouth for the brand
- Strengthened Serravalle Designer Outlet's positioning as a top shopping destination
- In-store customer experience at the highest level