GOALS

• Enrich the shopping experience during the typical Christmas season
• Engage, inspire and entertain visitors with an interactive installation
• Increase the foot traffic inside the Outlet

SOLUTION

• Installation of a cinematic XR solution in the main square of the outlet
• Use of large LED wall and setting up of the installation inside the Christmas tree 
• Development of three-dimensional models of Elves and toy room

RESULTS

• Generation of thousands of interactions and shares on social networks as well as positive word of mouth for the brand
• Strengthened Serravalle Designer Outlet's positioning as a top shopping destination
• In-store customer experience at the highest level