GOALS

• Transform the in-store shopping experience during a typical low buying season
• Engage, inspire and entertain customers with an interactive installation
• Boost Engagement Rate on social networks
• Increase the flow of visitors to the outlet

PAIN POINTS

• Delivering a fluid experience is generally difficult due to the limitations of apps that require user engagement to deliver content
• Channel customer flow to edutainment installation
• Identify effective brand entertainment content to appeal to a wide audience of people and groups of all ages

SOLUTION

• Installation of a Cinematic AR solution in the main square of the outlet;
• Development of three-dimensional models of animals and marine habitats
• Use of large LED walls with integrated camera to monitor interactions

RESULTS

• + 60,000 on-site interactions in only 40 days
• + 5,800,000 impressions on social networks
• + 1,500,000 interactions and + 26,000 shares