Serravalle Designer Outlet

Project
Serravalle Designer Outlet
Client
McArthurGlen Group
Type
Cinematic AR, AR Development, UX Design, 3D Modeling, 3D Animation.

GOALS

  • Transform the in-store shopping experience during a typical low buying season
  • Engage, inspire and entertain customers with an interactive installation
  • Boost Engagement Rate on social networks
  • Increase the flow of visitors to the outlet


PAIN POINTS

  • Delivering a fluid experience is generally difficult due to the limitations of apps that require user engagement to deliver content
  • Channel customer flow to edutainment installation
  • Identify effective brand entertainment content to appeal to a wide audience of people and groups of all ages

SOLUTION

  • Installation of a Cinematic AR solution in the main square of the outlet;
  • Development of three-dimensional models of animals and marine habitats
  • Use of large LED walls with integrated camera to monitor interactions

RESULTS

  • + 60,000 on-site interactions in only 40 days
  • + 5,800,000 impressions on social networks
  • + 1,500,000 interactions and + 26,000 shares

Realmore Srl

Augmented & Virtual Reality

Realmore Milano

Corso Sempione 30

20154 Milano

Italia


Contacts

E. info@realmore.net

T. +39 02 36589575

Realmore Barcellona

Pere IV 51 

08018 Barcelona

Spain


Contacts

E. info@realmore.net

T. +34 932 508 082


Realmore Hong Kong

Suites 801 & 806, Singga

Commercial Centre 144 - 151

Connaught Road West

Sai Wan, Hong Kong


Contacts

E. info@realmore.net




Clients

Solutions

Approach

VR headset & glasses


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info@realmore.net