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Project
Magic Painting - Noventa Designer Outlet
Client
McArthurGlen Group
Type
AR Development, UX Design, 3D Modeling, 3D Animation
Solution
Approach
GOALS
- Reinforce the positioning of Noventa Designer Outlet as a reference point for shopping in North-East Italy
- Offer an extraordinary entertainment service in the recreational area dedicated to children
- Transform the shopping experience of families with children during the typical Christmas time
SOLUTION
- Implementation of a Magic Painting solution
- Development of three-dimensional scenario with Elves and flying puppets in a background of an enchanted city
RESULTS
- On-site engagement of hundreds of families with children
- Thousands of interactions and shares on social networks and positive word of mouth for the brand in a typical shopping Christmas time