THE CHALLENGE

Modena Football Club, a historic football club currently playing in the Lega Pro division, wanted to strengthen its digital presence through an App which could enrich the experience of the “Canarini’s” fans, interacting minute by minute with information and live notifications and guiding fans in an engaging way into the yellow & blue’s world.

As every professional club knows, achieving satisfactory business results is at least as important as winning on the pitch. Engaging new sponsors and increasing the fan base is absolutely crucial to enable the club to achieve sustainable economic growth and to consistently grow the team’s results.

In an increasingly connected football world, and with the new tech-savvy fans, having a relevant online presence with new entertainment formats can become a unique opportunity for interaction and revenue as well as translating into business development beyond football. How could we help Modena Football Club transform its fan base into active participants and engage fans through a seamless omnichannel experience?

PAIN POINTS

• Dialogue difficulties and integration between hybrid and native system 
• Creation of dynamic data structures and databases
• Design of AR content with high experiential impact

THE SOLUTION

Realmore realized an App that integrates the Augmented Reality technology with many other functionalities to give a decisive push to the digitalization and to the online channels of Modena Football Club. The “Gialloblù” planet is enriched by another galaxy: pointing the Smartphone camera on the official logo and on the Main Sponsors' brands you can access to a series of special contents thought to involve in a unique way the fans at the stadium and from home.

The user is updated daily through news, images and videos in real time, curiosities and special anecdotes of the Canarini world. With the Live streaming section, it is possible to follow all the official competitions through the Eleven Sports channel, while with the MFC Live function the fan can access live the most important appointments by watching closely the pre-match training of his team and listening to the last words of the protagonists.

Finally, the shop section allows you to order all official club clothing and sports gadgets directly from the App. Navigation is simple and intuitive thanks to a user experience that guides fans through the maze of the Gialloblù universe. ModenaCalcio is not a traditional application, it is a memorable experience to be lived all in a digital form.

THE OUTCOMES

With the application integrating Augmented Reality technology, Modena Football Club is now able to:

• Deliver valuable content and memorable experiences to its fan base
• Improve information for Gialloblù stakeholders
• Generate strong engagement between team and fans
• Increase sponsor companies’ visibility
• Boost merchandising sales