GOALS 

• Raising awareness among citizens about the proper use of public fountains as an alternative source of drinking water
• Create positive brand associations by shedding light on a significant issue such as water consumption and wastage
• Involve citizens with innovative digital services

SOLUTION

• Implementation of interactive totems at key city locations
• Development of customized AR experience to communicate data and information on the correct use of public fountains

RESULTS

• Engagement and education of thousands of citizens
• Consolidation of brand positioning as an environmentally aware company