Generali Real Estate

Project
Generali Real Estate
Client
Generali
Type
UX Design, Development, 3D Modeling

THE CHALLENGE

Designed in the 1980s by architect and master of design Vico Magistretti, the complex had suffered long years of oblivion. Generali Real Estate SGR S.p.A. believed in the potential of this complex, and in 2016 it rewrote its history and strategic positioning through a radical transformation and enhancement intervention.


The intervention required an innovative communication project to effectively convey its potential.


PAIN POINTS

  • Emphasize the innovative value of the project
  • Visualise the interior space in different configurations at a glance
  • Capture investors’ attention


THE SOLUTION

Realmore has developed the "Generali Real Estate" application, with which you can visualize and navigate the real estate complex of the "Worklife Innovation Hub" project.


By simply framing the marker (the brochure illustrating the real estate complex) with your device, you can view the model in augmented reality, switching from an external view of the complex to a more detailed visualization of the interior spaces. Thanks to immersive reality, it is also possible to interact with 360° views of the interiors and exteriors.


The marker that allows you to view the content in augmented reality can be downloaded and printed directly from the "tutorial" section of the app.The app also includes an institutional part of the project, where the history and the important spaces and values of this project are described.


THE OUTCOMES

Through the adoption of this innovative technology, Generali Real Estate has been able to:

  • Educate stakeholders about the new innovation hub
  • Build a strong image as a technology-driven brand
  • Improve customers’ experience at major events
  • Simultaneously engage thousands of people with an always-on mobile application


THE CHALLENGEDesigned in the 1980s by architect and master of design Vico Magistretti, the complex had suffered long years of oblivion. Generali Real Estate SGR S.p.A. believed in the potential of this complex, and in 2016 it rewrote its history and strategic positioning through a radical transformation and enhancement intervention.The intervention required an innovative communication project to effectively convey its potential.PAIN POINTSEmphasize the innovative value of the projectVisualise the interior space in different configurations at a glanceCapture investors’ attention THE SOLUTIONRealmore has developed the "Generali Real Estate" application, with which you can visualize and navigate the real estate complex of the "Worklife Innovation Hub" project.By simply framing the marker (the brochure illustrating the real estate complex) with your device, you can view the model in augmented reality, switching from an external view of the complex to a more detailed visualization of the interior spaces. Thanks to immersive reality, it is also possible to interact with 360° views of the interiors and exteriors.The marker that allows you to view the content in augmented reality can be downloaded and printed directly from the "tutorial" section of the app.The app also includes an institutional part of the project, where the history and the important spaces and values of this project are described.THE OUTCOMESThrough the adoption of this innovative technology, Generali Real Estate has been able to:Educate stakeholders about the new innovation hubBuild a strong image as a technology-driven brandImprove customers’ experience at major eventsSimultaneously engage thousands of people with an always-on mobile application

Realmore Srl

Augmented & Virtual Reality

Realmore Milano

Corso Sempione 30

20154 Milano

Italia


Contacts

E. info@realmore.net

T. +39 02 36589575

Realmore Barcellona

Ronda Sant Pere 39

08010 Barcellona

Spain


Contacts

E. info@realmore.net

T. +34 932 508 082


Realmore Hong Kong

Suites 801 & 806, Singga

Commercial Centre 144 - 151

Connaught Road West

Sai Wan, Hong Kong


Contacts

E. info@realmore.net




Clients

Solutions

Approach

VR headset & glasses


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info@realmore.net