GOALS

• Explore a full-size car anywhere at anytime
• Show potential customers all the color configurations of the car's bodywork and the various exterior components

PAIN POINTS

• Creating a 3D of the car with crystal-clear detail quality to represent the new model as closely as possible to reality
• Traditional paper catalogues and online viewing via static images did not reflect the company's innovative and technological approach
• The inability to display the model in the colour and aerodynamic detail preferred by customers is sometimes an obstacle during the buying process.

SOLUTION

• Development of 3D product configurator with color and car exterior trim selection function
• Development of Augmented Reality Web and Mobile App to visualize the Toyoya 86RC model in any environment in 1:1 scale

RESULTS

• Collection of market data on purchasing preferences not only from sales but also from product configuration
• Possibility to configure the car model in the physical showroom and online
• Purchase process speeded up on average by 30%