Ermenegildo Zegna

Project
Ermenegildo Zegna
Client
Ermenegildo Zegna Holditalia S.p.A.
Year
2019
Type
In-store Experience, Augmented Reality, UX Design, 3D Modeling
Location
Milan

THE CHALLENGE

Zegna HoldItalia, the Italian fashion house with over 480 flagship shops worldwide, tasked Realmore with identifying a solution to transform engagement in flagship stores.


The challenge was to deliver consistent in-store brand interaction through an experience that would generate a strong sense of customer immersion in the 3D environment. Retailers are increasingly turning to Augmented Reality and Virtual Reality technologies to achieve new levels of in-store interaction through the unique combination of the physical environment and the digital world.


PAIN POINTS

  • Finding an attractive solution to attract new visitors to the store
  • Deliver a simple, intuitive and spontaneous experience
  • Implement a data-driven solution to collect meaningful real-time insights on the level of engagement


THE SOLUTION

To help Zegna's flagship shop to have more in-store engagement, Realmore developed a solution that involved creating a highly immersive experiential space.


The 3D simulation of woodland settings under a heavy virtual snowfall was intended to remind the visitor of the typical Christmas season. The digital layer of 3D content covered the shop's shelves and rooms in a magical mix of physical spaces and digital content.


Visitors magically interacted live with wild animals, took photos, recorded videos with their smartphones and shared the experience, generating positive word-of-mouth for the brand and extraordinary in-store engagement.


THE OUTCOMES

Through the adoption of a customised in-store AR experience Zegna Holditalia was able to:

  • Engage thousands of visitors
  • Generate interaction on social media
  • Monitor engagement in real time with an interaction tracking system
  • Build a positive brand awareness
  • Enhance the in-store experience

Realmore Srl

Augmented & Virtual Reality

Realmore Milano

Corso Sempione 30

20154 Milano

Italia


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T. +39 02 36589575

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Clients

Solutions

Approach

VR headset & glasses


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info@realmore.net