Ermenegildo Zegna Holditalia S.p.A.
In-store Experience, Augmented Reality, UX Design, 3D Modeling
- Enhance Zegna's positioning as the most innovative company in Fashion Industry
- Transform the shopping experience during the Christmas time
- Increase visitors flow into the shop
- Finding an attractive solution to attract new visitors to the store
- Deliver a simple, intuitive and spontaneous experience
- Implement a data-driven solution to collect meaningful real-time insights on the level of engagement
- Integration of a Store Enrichment solution
- Development of three-dimensional models of wildlife and woodland fauna
- Positioning of ice totems in the middle of the shop
- Engage, inspire and entertain customers during the Christmas time
- Generate interactions and shares of content on social networks as well as positive word of mouth for the brand
- The number of customers who ended their in-store visit with at least one purchase increased by 20%.