GOALS

• Enhance Zegna's positioning as the most innovative company in Fashion Industry
• Transform the shopping experience during the Christmas time
• Increase visitors flow into the shop

PAIN POINTS

• Finding an attractive solution to attract new visitors to the store
• Deliver a simple, intuitive and spontaneous experience
• Implement a data-driven solution to collect meaningful real-time insights on the level of engagement

SOLUTION

• Integration of a Store Enrichment solution
• Development of three-dimensional models of wildlife and woodland fauna
• Positioning of ice totems in the middle of the shop

RESULTS

• Engage, inspire and entertain customers during the Christmas time
• Generate interactions and shares of content on social networks as well as positive word of mouth for the brand
• The number of customers who ended their in-store visit with at least one purchase increased by 20%.