Ermenegildo Zegna

Project
Ermenegildo Zegna
Client
Ermenegildo Zegna Holditalia S.p.A.
Year
2019
Type
In-store Experience, Augmented Reality, UX Design, 3D Modeling
Location
Milan

GOALS

  • Enhance Zegna's positioning as the most innovative company in Fashion Industry
  • Transform the shopping experience during the Christmas time
  • Increase visitors flow into the shop

PAIN POINTS

  • Finding an attractive solution to attract new visitors to the store
  • Deliver a simple, intuitive and spontaneous experience
  • Implement a data-driven solution to collect meaningful real-time insights on the level of engagement

SOLUTION

  • Integration of a Store Enrichment solution
  • Development of three-dimensional models of wildlife and woodland fauna
  • Positioning of ice totems in the middle of the shop

RESULTS

  • Engage, inspire and entertain customers during the Christmas time
  • Generate interactions and shares of content on social networks as well as positive word of mouth for the brand
  • The number of customers who ended their in-store visit with at least one purchase increased by 20%.

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20154 Milano

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