City Life Shopping District

Project
City Life Shopping District
Client
Generali Real Estate / Sonae Sierra
Type
UX Design, Development, 3D Modeling
Location
Milan

THE CHALLENGE

CityLife Shopping District is the largest urban shopping district in Italy, a special meeting place for relaxing with family and friends. A lifestyle and new concept leisure space with more than 80 shops, 1 supermarket, 20 restaurants, 7 cinemas.


CityLife Shopping District required a solution to visualise the 3D model of the office and retail spaces and thus allow potential buyers to access the dynamic overview of each property, with the possibility to explore key information in a highly innovative and engaging way.


PAIN POINTS

  • The complexity of commercial spaces makes them difficult to visualise
  • The sales department used conventional and outdated tools to manage the sale and rental of space
  • Buyers were used to standard communications and quickly discarded real estate solutions


THE SOLUTION

Realmore developed a mobile application showing a dynamic overview of all the information and details of the F&B (Food & Beverage) and Retail spaces, such as location, size, number of rooms, their availability for sale or rent. In addition, the photorealistic 3D model of the properties offered potential buyers the opportunity to virtually explore the future Shopping District as if they were actually viewing the spaces.


The sales force had at its disposal a powerful tool to innovatively interact with customers and successfully close the deal, anywhere in the world and at any time, without the natural limitations of distance.


THE OUTCOMES

Through the adoption of these innovative technologies, CityLife Shopping District has been able to:

  • Enhance the services available to the sales force
  • Show potential buyers the spaces in an extremely effective and intuitive way
  • Offer added value through information that is always available through a constantly updated dedicated App
  • Manage sales in a coordinated way thanks to the real-time display of information and availability of commercial spaces


Realmore Srl

Augmented & Virtual Reality

Realmore Milano

Corso Sempione 30

20154 Milano

Italia


Contacts

E. info@realmore.net

T. +39 02 36589575

Realmore Barcellona

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08010 Barcellona

Spain


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T. +34 932 508 082


Realmore Hong Kong

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Commercial Centre 144 - 151

Connaught Road West

Sai Wan, Hong Kong


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Clients

Solutions

Approach

VR headset & glasses


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info@realmore.net