Project
Casa Automobilistica AR Application
Client
Casa Automobilistica
Type
Augmented Reality, 3D modeling, AR Gamification, UX Design

GOALS

  • Transforming the customer shopping experience in the Roadshow Tour Italy 2020
  • Tell the story of the brand and of the four most iconic cars of the Cavallino

PAIN POINTS

  • The recognition of the cars only based on 3D models required surgical precision to ensure that the Augmented Reality experience was simulated correctly in the real context and that the digital content integrated perfectly with the physical in-store models.
  • Making the system recognise the silhouettes of each car whose physiognomies are very similar to each other. 

SOLUTION

  • Development of a Custom AR App to convey additional information about the automotive brand
  • Design of four immersive scenarios including the motor racing circuit, Portofino, Tokyo and the Pincio Terrace at Villa Borghese
  • Use of Oculus Quest VR viewer and latest generation tablets
  • Interactive totems implementation

RESULTS

  • Engagement of hundreds of customers in-store
  • Enhanced shopping experience through immersive and interactive installations

Realmore Srl

Augmented & Virtual Reality

Realmore Milano

Corso Sempione 30

20154 Milano

Italia


Contacts

E. info@realmore.net

T. +39 02 36589575

Realmore Barcellona

Pere IV 51 

08018 Barcelona

Spain


Contacts

E. info@realmore.net

T. +34 932 508 082


Realmore Hong Kong

Suites 801 & 806, Singga

Commercial Centre 144 - 151

Connaught Road West

Sai Wan, Hong Kong


Contacts

E. info@realmore.net




Clients

Solutions

Approach

VR headset & glasses


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info@realmore.net