GOALS

• Generate curiosity about Biogen services among visitors at international trade fairs and events
• Educate customers and employees on the innovative services offered to patients on the ground of neural disease treatment
• Promote Biogen's services in an original way, generating the typical "wow effect".

SOLUTION

• Touchless multimedia and interactive installation with 46" Led Wall
• Leap Motion system integration
• 3D simulation of neuronal system

RESULTS

• Enhancing Brand Awareness of services offered on the side of treating neuronal diseases
• Thousands of customers and employees enjoyed a state-of-the-art three-dimensional immersive experience