- Generate curiosity about Biogen services among visitors at international trade fairs and events
- Educate customers and employees on the innovative services offered to patients on the ground of neural disease treatment
- Promote Biogen's services in an original way, generating the typical "wow effect".
- Touchless multimedia and interactive installation with 46" Led Wall
- Leap Motion system integration
- 3D simulation of neuronal system
- Enhancing Brand Awareness of services offered on the side of treating neuronal diseases
- Thousands of customers and employees enjoyed a state-of-the-art three-dimensional immersive experience