A famous company, leader in the construction industry since 1958, produces avant-garde flooring that sees in the continuous search for detail and technological innovation its own milestone. As an innovative company in a traditional sector that has always been tied to standard reference models, it wanted to transform the way customers interact and engage with it on a global scale by providing partners and collaborators with solutions that effectively convey the superior quality of product design.
Working closely with renowned architectural firms around the world, it garnered the interest of global markets and positioned itself as a visionary company in its field. How could we help improve accessibility to the ecosystem of partners, collaborators and customers of outdoor and indoor flooring?
- Adaptation of Augmented Reality content required spatial recognition of surfaces to analyse the scene and deliver truly customised experiences;
The choice of flooring plays a key role in the design of any room. Unlike walls, which can be repainted, and furniture, which can be easily replaced, flooring is designed to last. Each room can be associated with a different flooring, depending on the functionality and unique characteristics of each context. From an aesthetic/architectural point of view, flooring can add brightness or make a seemingly small space more spacious.
In order to allow employees and customers globally to virtually test products, Realmore has created a solution based on Augmented Reality technology where the virtual model is superimposed in real time in the environments where the floor is to be laid. The AR solution now allows the company to reach the places in the world where the business offers the best opportunities, anywhere and at any time, offering customers, and in general all stakeholders, the opportunity to assess the best combination of flooring and other architectural elements.
Thanks to a state-of-the-art Augmented Reality solution the company will be able to
- Deliver innovative digital tools to all partners and collaborators;
- Reach potential customers anywhere in the world and at any time;
- Enhance product customisation by accelerating the sales process;
- Increase Brand Awareness by making products more accessible to target markets.