GOALS

• Providing customers a total product look experience before purchase
• Help company's sales force attract the interest of new target markets
• Positioning brand as the most innovative in the Architectural Surface field.

PAIN POINTS

• Adaptation of Augmented Reality content required spatial recognition of surfaces to analyse the scene and deliver truly customised experiences;

SOLUTION

• Development of Multi-Platform App
• Integration of a product configurator in the App
• Digitization of collections

RESULTS

• Maximum customization of the total look experience of flooring models
• Decreased customer decision-making time by 25%
• Average time of a single session within the App increased by 35%